FAPA Conference Speaker Profile | Shari Stauch

by Jul 11, 2017Programs and Events

Shari Stauch
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Shari Stauch

CEO, Where Writers Win

 

Shari Stauch, the CEO of Where Writers Win, will be speaking about Publishing & Marketing Platforms and the Top 20 Book Marketing Ideas Outside the Box at the FAPA Annual Conference on  August 4 and 5, 2017 at the recently renovated Hilton Orlando Buena Vista Palace.


Publishing and Marketing Platforms
Knowing Who Does What and How Can Launch Your Author Career

• What is a publishing platform and how does it benefit the indie author and publisher?
• Favorite sales and marketing platforms and their advantages
• Budgeting and strategizing to get the most bang for your production and marketing buck

Today’s most popular publishing and marketing platforms allow you to do everything from produce your book, create print and ebook versions, enable distribution and sales outlets, and market to readers and influencers, from reviewers to libraries to book clubs. Participants will get a feel for how to effectively use each to their best benefit.


Top 20 “Outside the Box” Book Marketing Ideas!
How Thinking About Your Readers Will Sell More Books

• Why shouting “Buy my book” isn’t enough anymore
• Case studies of authors who went outside the box (and often over the top!) to market their work
• Brainstorming – how can YOU use any of these ideas to build readership?

Learn how other authors have identified key marketing strategies to set themselves apart in an ever growing marketplace of books. Includes a facilitated brainstorm session: Authors will walk out with at least three new ideas to grow their own readership.


CEO and creator of Where Writers Win,  Shari Stauch has been involved in publishing, marketing, and PR for 30 years. She is the co-creator of Pool & Billiard Magazine, celebrating 30 years as the sport’s oldest monthly magazine. In 2004 she retired from the Women’s Pro Billiard Tour after a 20-year career as a top player and marketer/co-creator of the tour (inducted into the WPBA Hall of Fame in 2007) to pursue development of Where Writers Win and serve a growing community of writers and authors.

Shari has given workshops and keynote speeches at conferences across the country, including the Writers Digest conference NYC, Tucson Festival of Books, Chanticleer Writers Conference (Seattle), Lawyers for the Creative Arts (Chicago), Florida Writers Conference, Publish15 (Atlanta), IPBA Publishing University, Pat Conroy Literary Festival (Beaufort, SC), Historical Writers of America and more.

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