2022 Conference and Book Awards Celebration Schedule
The planning for FAPAcon2022 is well underway as we strive to bring you the latest industry information to help you build, maintain, and grow your literary business.
Please note: speakers, topics, and itinerary may be changed and/or updated. Check back or follow us on social media for up-to-the-minute information.
Friday, July 29, 2022
12:00 PM – 1:00 PM
Check-in & Registration
1:00 PM – 2:15 PM
What should I know about Audio Books, Podcasting, Video Streaming, and the
Metaverse to Grow your Audience/Business
Speaker | Rosanna Catalano – Chair of The Florida Bar Governmental and Public Policy Advocacy Committee for lawyer lobbyists.
Storytelling and credibility are incredibly important to any author. Audio Books, Podcasting and internet video shows are three mediums that can be used to create a narrative, showcase subject matter expertise, and promote your book. In this session, you will learn why audio books, podcasts and videos are an important marketing tool for your business/brand, what you should consider when using these mediums, and how to get started. You will also learn what the metaverse is, why you should care, and how to position yourself to be ready for it.
1:00 PM – 2:15 PM
Starting a Podcast for Authors
Speaker | April O’leary – Author, Publisher and Podcast Host
Podcasting today is one of the best marketing tools every author should have in their toolbox. But how? In this presentation, April O’Leary, Publisher/Author/Podcast Host, will share the ins and outs of publishing a podcast to grow your readership and your influence.
2:15 PM – 2:30 PM
2:30 PM – 3:45 PM
Social Media Marketing 101 For Authors
Speaker | Chris Gibson – Best-selling Author & YouTube Creator
Social Media Marketing 101 – How to leverage all social media platforms This session will be an interactive session to give authors real time experience with all social media platforms. The workshop is to help authors decide the best platform for their work, and apply new social media skills and technology to expand their reach to increase book sales.
2:30 PM – 3:45 PM
Author Brand – It’s All About You
Speaker | Rod Martinez – Author and Speaker
As an author, whether you are self-published or picked up by a traditional publisher, the art of becoming a “brand” is a new one. How do you put your “product (you + your book)” out there for the hungry reading masses? Facebook? Twitter? Billboard sign? “Author Brand” is a comprehensive presentation with tried and true methods including vendors and craft lessons on how and where to find shortcuts to help lower the cost of putting your best foot forward and getting your brand seen.
3:45 PM – 4:00 PM
4:00 PM – 5:15 PM
Book Formatting A to Z
Speaker | Ginger Marks – Author, Illustrator and Publisher
In this session we will embark on a journey from manuscript to publish ready interior files. You’ll walk away knowing the difference between each format and why you need multiple book formats instead of just one, what tools are available, and what you need, as well as in what order. At the end of this workshop, the participants will be enabled to format their own book in their format of choice.
4:00 PM – 5:15 PM
Typography: An Overlooked Factor in Book Design
Speaker | John Prince – Author, Graphic Artist and Publisher
Using graphic examples, we will quickly review the basics of typography and then focus intently on using the gender, personality, readability, and visual aspects of type/fonts to overcome and enhance the communication challenges in publishing. The session will concentrate on print and digital media and how each has differing typographic requirements for the designer. Takeaways will include a digital copy of the ebook, “What Type Are You?’ as well as session notes and graphics.
Networking and Reception at the Veranda
6:00 PM – 9:00 PM
Join us Friday evening for the unofficial kick-off to FAPACON 2022!
Meet new friends, or reconnect with old ones! Have a drink (or don’t), order food (or don’t), but definitely DO come to network and enjoy friends.
Saturday, July 30, 2022
7:30 AM – 8:30 AM
Registration and Breakfast
8:30 AM – 8:45 AM
Renee Garrison, FAPA President
8:45 AM – 10:00 AM
Airport Stores, Book Stores, Chains: What it Takes to Get on the Shelves
Speaker | Keri-Rae Barnum – Executive Director
What shelves do you want to see your book sitting on?
Quite often the answer is “Costco,” “Wal-Mart,” “Barnes and Noble,” and “My book would be PERFECT for airport stores.” If this is you, this session will teach you what it really takes to get into the military, airport, and chain stores you covet.
10:00 AM – 10:15 AM
10:15 AM – 11:30 AM
Audiobooks-Giving Voice to Your Volume
Speaker | Tom Flanigan – Radio Newscaster
Tom Flanigan works in the news department of WFSU Public Media in Tallahassee, where he’s been since 2006. His broadcast career, mostly in radio, but also including a bit of television, spans almost 50 years. Much of that was in commercial radio, which resulted in his voicing literally thousands of commercials for local and regional accounts, along with extended presentations for various clients. Many of these involved voice characterizations and projecting multiple personalities. More recently, at the behest of a Tallahassee author friend, Flanigan veered into the intricacies of book narration. It’s an endeavor he hopes to keep pursuing.
11:30 AM – 11:45 AM
11:45 AM – 12:45 PM
Keynote Speaker Presentation and Q&A
Keynote Speaker | Craig Pittman – Author and Environmental Journalist
Craig Pittman is a native Floridian. Born in Pensacola, he graduated from Troy State University in Alabama, where his muckraking work for the student paper prompted an agitated dean to label him “the most destructive force on campus.” Since then he has covered a variety of newspaper beats and quite a few natural disasters, including hurricanes, wildfires and the Florida Legislature. Since 1998, he has covered environmental issues for Florida’s largest newspaper, the Tampa Bay Times. He has won the Waldo Proffitt Award for Distinguished Environmental Journalism in Florida four times, and twice won the top investigative reporting award from the Society of Environmental Journalists.
12:45 PM – 1:30 PM
Lunch Break & Keynote Signing
1:30 PM – 2:45 PM
Understanding POD (Print on Demand)
Speaker | Joanne Tailele – Author & Publisher
During this presentation, April will share three sales strategies that will help you structure the timeline of your book launch to: cultivate reader interest and collect their contact info; organize an online event to generate excitement; and launch with success, incorporating multiple sales channels and the opportunity to increase revenue beyond your book sale.
2:45 PM – 3:00 PM
3:00 PM – 4:15 PM
Cover Design Uncovered– Book Cover Design ABC’s and What’s the Right Design for Your Book
Speaker | Mike Woodcock – Illustrator & Graphic Designer
The intent of this session is to discuss the basics of design, graphics and your audience in relation to the cover design of your book. We will discuss graphic design ground rules, successful and not-so-successful book covers and walk-through working with a graphic designer/illustrator to execute a successful cover design. This session will include a discussion with authors Jane R. Wood and Kathryn Knight of their newly released book, titled, “Finding Family Treasure”.
5:00 PM – 7:00 PM
Conference and Book Awards Celebration (Cash Bar)
Cash Bar with Heavy Horderves served at 5:30 PM.
Photo ops available in front of red carpet banners.
7:00 PM – 9:00 PM
2022 FAPA President’s Book Award Ceremony and Presentations
Join us for an exciting evening of celebration of the more than 80 finalists who will be receiving either a Bronze, Silver, or Gold Medal for their books.
9:00 PM – 11:00 PM
2022 Winners’ Reception in the Sunroom
Don't Miss the Premier Publishing Industry Event in Florida
Come for the education. Stay for the networking.
Click on the button to register for the conference, workshops and get your tickets for the 2021 President’s Book Awards Banquet.
Click here to get your discounted hotel reservations.