2017 FAPA Annual Conference Schedule

Hilton Orlando Buena Vista Palace

The Business of Publishing

The 2017 FAPA Annual Conference was held August 4th and 5th, 2017 in Orlandoat the recently renovated Hilton Orlando Buena Vista Palace.

This networking and educational event offered two days of sessions with a focus on The Business of Publishing.  Industry leaders, including Brian Jud, Sheri Stauch and Jennifer Swanson, shared their expertise and a variety of tools needed to flourish in this evolving publishing environment.

 

Friday, August 4, 2017

 

11:30 AM                  Registration

12:00  PM                 Welcome & Hello – Terri Gerrell, FAPA President

12:05 - 1:00 PM      Contracts with Authors, Publishers and Book Outlets
                                  Ava Doppelt, an intellectual property attorney

1:05 - 1:15 PM         Break

1:15 - 2:15 PM         Publishing & Marketing Platforms
                                   Shari Stauch, CEO for Where Writers Win

2:15 - 2:30 PM          Break

2:30 - 3:30 PM         How to Get More Reader Reviews to Increase Sales and Grow Your Platform
                                  Tara Alemany, Author of The Plan that Launched a Thousand Books

3:30 - 3:45 PM          Break

3:45 - 4:45 PM         Are your Books Easy to Find, Easy to Buy and Easy to Share?
                                   John Fleming, CEO publishr.cloud

4:45 – 5:00 PM        Wrap-Up

5:00 - 6:30 PM         Networking Happy Hour (Cash Bar)

6:30 PM                    Dinner and Conference Keynote, Mischief Marketing 
                                  Brian Jud, President of Book Marketing Works

 

Saturday, August 5, 2017

 

 

7:30 - 8:15 AM        Registration and Breakfast

8:15 - 8:25 AM        Welcome – Terri Gerrell, FAPA President

8:25 - 9:15 AM        My Life as a WIP (Work in Progress)
                                 Jennifer Swanson, Florida author of more than 25 award-winning books

9:15 - 9:30 AM        Break

9:30 - 10:45 AM      Sales to Non-Bookstore Buyers
                                  Brian Jud – President of Book Marketing Works

10:45 - 11:00 AM    Break

11:00 - 12:00 PM    Access & Connection to Booksellers, Librarians, and Retailers
                                  Robin Cutler - Director, IngramSpark

12:00 - 1:00 PM      Lunch and FAPA Annual Member Meeting

1:15 - 2:15 PM         Publicity for Your Book
                                  Marsha Friedman, CEO EMSI Public Relations

2:15-2:30 PM           Break

2:30-3:30 PM           Top 20 Book Marketing Ideas Outside the Box
                                  Shari Stauch, CEO of Where Writers Win

3:30 - 3:45 PM         Break

3:45 - 4:45 PM         Panel: Publishing Dos and Don’ts
                                  Mark Wayne Adams, Tara Alemany, Angelina Assanti, Bob Lucas

4:45 - 5:00 PM         Closing Comments

 

FAPA President’s Book Awards Banquet

 

The FAPA President’s Book Awards Banquet was held following the close of the Annual Conference on Saturday, August 5, 2017, at 7 PM.  

 

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