2017 FAPA Annual Conference Schedule

The Business of Publishing

The 2017 FAPA Annual Conference is scheduled for August 4th and 5th, 2017 in Orlando. This year we will be at the recently renovated Hilton Orlando Buena Vista Palace.

This networking and educational event will offer two days of sessions with a focus on The Business of Publishing.  Industry leaders, including Brian Jud, Sheri Stauch and Jennifer Swanson, will share their expertise and a variety of tools needed to flourish in this evolving publishing environment.

Check out the conference schedule below.  Join your industry colleagues and discover innovative marketing ideas and sales strategies.

Friday, August 4, 2017


11:30 AM                  Registration

12:00  PM                 Welcome & Hello – Terri Gerrell, FAPA President

12:05 - 1:00 PM      Contracts with Authors, Publishers and Book Outlets
                                  Ava Doppelt, an intellectual property attorney

1:05 - 1:15 PM         Break

1:15 - 2:15 PM         Publishing & Marketing Platforms
                                   Shari Stauch, CEO for Where Writers Win

2:15 - 2:30 PM          Break

2:30 - 3:30 PM         How to Get More Reader Reviews to Increase Sales and Grow Your Platform
                                  Tara Alemany, Author of The Plan that Launched a Thousand Books

3:30 - 3:45 PM          Break

3:45 - 4:45 PM         Are your Books Easy to Find, Easy to Buy and Easy to Share?
                                   John Fleming, CEO @publishr

4:45 – 5:00 PM        Wrap-Up

5:00 - 6:30 PM         Networking Happy Hour (Cash Bar)

6:30 PM                    Dinner and Conference Keynote, Mischief Marketing 
                                  Brian Jud, President of Book Marketing Works


Saturday, August 5, 2017



7:30 - 8:15 AM        Registration and Breakfast

8:15 - 8:25 AM        Welcome – Terri Gerrell, FAPA President

8:25 - 9:15 AM        My Life as a WIP (Work in Progress)
                                 Jennifer Swanson, Florida author of more than 25 award-winning books

9:15 - 9:30 AM        Break

9:30 - 10:45 AM      Sales to Non-Bookstore Buyers
                                  Brian Jud – President of Book Marketing Works

10:45 - 11:00 AM    Break

11:00 - 12:00 PM    Access & Connection to Booksellers, Librarians, and Retailers
                                  Robin Cutler - Director, IngramSpark

12:00 - 1:00 PM      Lunch and FAPA Annual Member Meeting

1:15 - 2:15 PM         Publicity for Your Book
                                  Marsha Friedman, CEO EMSI Public Relations

2:15-2:30 PM           Break

2:30-3:30 PM           Top 20 Book Marketing Ideas Outside the Box
                                  Shari Stauch, CEO of Where Writers Win

3:30 - 3:45 PM         Break

3:45 - 4:45 PM         Panel: Publishing Dos and Don’ts
                                  Mark Wayne Adams, Tara Alemany, Angelina Assanti, Bob Lucas

4:45 - 5:00 PM         Closing Comments


FAPA President’s Book Awards Banquet


The FAPA President’s Book Awards Banquet will be held following the close of the Annual Conference on Saturday, August 5, 2017, at 7 PM.  There will be a Networking Happy Hour starting at 6 PM.


The Annual Conference and Book Awards Banquet are ticketed separately.

Don't Miss the Premier Publishing Industry Educational and Networking Event in Florida

Click on the button to register for the conference, get your tickets for the 2017 President’s Book Awards Banquet and get your discounted hotel reservations.

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