2019 Conference and Book Awards Banquet Schedule

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Friday, August 2, 2019

02:00 – 03:30 PM

Workshop 1 | Publishing Basics
Ginger Marks | Author, Publisher, Designer
Richard Ballo | Author, Publisher

Award winning author/publisher/designer, Ginger Marks, will help you navigate the path to a well-designed book. Touching on the subjects of cover design and book formatting, you’ll come away knowing what to do and what not to do.

Awarding winning author and publisher Richard Ballo will highlight the basics of book pricing and costs, and working with distributors and book stores. You will learn how to price a book with the discounts, taxes, and royalties included. You will also discover traditional and non-traditional marketing strategies.

02:00 – 03:30 PM

Workshop 2 | Breaking Out of the Social Media Advertising Fog
Chris Gibson? | Author, Marketing Specialist, Speaker

Facebook, Instagram, and Amazon ads can all pay big dividends for authors who understand how to navigate and use them. If you are ready to put them to work for you, this workshop will teach you which social media platforms are best for your book, and how to use them to meet your goals for visibility and return on investment.

04:00 – 05:30 PM

Workshop 3 | Importance of Doing Research
Robert Macomber | Award-winning author, lecturer and TV commentator
Kathryn Hall Knight? | Award-winning author, genealogist, historian

Researching Around the World
In addition to researching the facts of your writing project, location research can provide the crucial flavor of the locale for your project. There is no substitute for going there and immersing yourself in the sights, smells, tastes, sounds and textures of the culture and place.?Join award-winning author Robert N. Macomber for a fascinating look at how location research can?make a story more vivid and memorable for both the writer and the reader!

How diligent research can shed light on people, places and events in history.
While uncovering factual evidence and re-exploring the events of the time, authors can bring new perspective to their narratives. ?Join the international award-winning author, K I Knight, as she takes you through the depths of what is required to discover, dissect, and detail a depiction of some of history?s hidden truths.? Sometimes, the truth is stranger than fiction!

04:00 – 05:30 PM

Workshop 4 | Maximize Your Marketing
Tara Alemany | Author, Publisher, Book Marketing Consultant, Speaker

We all want to sell as many books as possible. But what if you?re missing simple solutions that increase your reach without significantly increasing your time or budget? Maximize your marketing by learning these simple techniques that put your book in front of more readers at the right time and in the right places.

Saturday, August 3, 2019

07:45 – 08:45 AM

Registration and Breakfast

08:45 – 09:00 AM

Angelina Assanti, FAPA President

09:00 – 10:00

Navigating the Legal Seas
Ava Doppelt | Intellectual Property Attorney

Got a legal question regarding book publishing? This informative session will address such issues as author contracts (grants of rights, sub rights, royalties, reversions of rights), copyright (fair use, plagiarism, idea theft, permissions, use of images), defamation, privacy and right of publicity, and internet-related matters, including Amazon.

10:15 – 11:15 AM

Publishing Foundations: Sales, Distribution and Strategic Planning for the Independent Publisher
Tiffany Padgett? | Content Acquisition Account Manager at Ingram Content Group

Tiffany Padgett will look at the various types of distribution relationships and identify the benefits and challenges associated with each for small press publishers. She?ll also look at the Ingram Content Group umbrella of companies and how they interact, including the wholesale and full-service distribution companies, as well as Print On Demand, for a peek behind the curtain.

11:30 – 12:30 PM

Enjoy the Ride: Making Connections, Spreading the Word & Keeping Fans Engaged
Robert Macomber | Award-winning author, lecturer and TV commentator

We are the writers. Hollywood makes movies about people like us. Secretly, many people want to be us. So enjoy this remarkable ride, for it will take you to experiences and friendships and places you’d never have otherwise. Join award-winning author Robert N. Macomber as he shares practical tips on how to stay organized, productive, and innovative while expanding connections with your colleagues, your readers, and prospective fans. Hey, you’re allowed to actually have fun at this thing called writing, so start today!

12:30 – 01:30 PM

Lunch and FAPA Annual Meeting?including the election of FAPA Board Members

01:30 – 02:30 PM

First Class Marketing on a Coach Budget
Nancy J. Cohen

Are you planning to launch a book but have no idea what to do next? Whether?you’re on book one or book twelve, you’ll want to garner attention for your?new release to build your readership and increase sales. But with so many?choices on the promotional wheel, how can you best use your time? In this?workshop, we’ll discuss the options available to you and how you can fit?them into a countdown schedule. You’ll be able to create your own?promotional campaign and determine what suits your budget.

02:45 – 03:45 PM

Road Map for Success
Tara Alemany |?Award-winning author, speaker, book marketing consultant and publisher

When you?do?something with?purpose, you?do?it with direction and determination. When you publish with a?purpose, you have an aim or intention in mind. If you want to get ahead in life or in business, you have to do more than write good content. You have to publish with a purpose in order to connect with the right readers and achieve your publishing goals.

04:00 – 05:00 PM

Ask the Experts Roundtable
Tara Alemany |?Award-winning author, speaker, book marketing consultant and publisher
Nancy J. Cohen | Author of the Bad Hair Day Mysteries and romance with a sciFi/fantasy twist (Tentative)
Robert Macomber | Award-winning author, lecturer and TV commentator
Tiffany Padgett? | Content Acquisition Account Manager at Ingram Content Group

Using a speed-dating format, you can spend 15-minutes in small groups with each of our experts ? great opportunity to ask specific questions.

06:00 – 07:00 PM

Networking Happy Hour (cash bar)

07.00 – 10:00 PM

2019 FAPA President’s Book Awards Banquet

Join us for an exciting evening of celebration of the more than 80 finalists who will be receiving either a Bronze, Silver, or Gold Medal for their books.

Sunday, August 4, 2019

09:30 – 11:00 AM

Workshop 5 | Marketing to Schools and Libraries
Jane R. Wood | Author, Educator, Speaker
Josh Persad | Acquisitions Services Assistant Manager, Orange County Library System

Authors want to know how to get their books into schools. Award-winning author and former teacher Jane R. Wood shares the many strategies she has used sine 2004 to successfully market and sell her books to schools. She?ll discuss how to contact schools, create educational resources for your book, provide positive reinforcement to the schools? curricula, and develop dynamic presentations for an author visit.

Authors also want to know how to get their books into libraries. Josh Persad, with Acquisitions Services with the Orlando County Library System, will share how to have your book added to the Orange County Library System, with suggestions for submissions to other libraries. Attendees will learn about libraries? review processes and how to donate a copies for consideration. He?ll also highlight ePULP, the library?s own digital e-book lending platform, and how it can help authors expand their readership.

09:30 – 11:00 AM

Workshop 6 | Marketing Trends
April O?Leary | Author and President, O?Leary Publishing

Most authors think that increasing their income means selling more books. But what if I told you that you could make more money selling your book for FREE? In this presentation, April O’Leary, Author and President of O’Leary Publishing, will show you how to leverage each book sale using a simple online tool that almost no one in the writing space is using today. Don’t miss out on this chance to hear what cutting edge strategy successful authors are using to build their brand, create better communities and drive more revenue online. You can do it too!

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